FOR IMMEDIATE RELEASE
The Downtown Detroit Partnership hires Talitha Johnson as director of communications and
Anjana Schroeder named director of marketing
DETROIT— September 16, 2022 — The Downtown Detroit Partnership (DDP) announces two new directors – Talitha Johnson was recently hired as DDP’s director of communications; Anjana Schroeder was named DDP’s director of marketing.
Johnson will lead DDP’s overall communications initiatives, including implementing a media outreach plan that will grow the DDP brand. She will also lead social media and develop a strategic communications plan to raise awareness of the significant role the organization plays in strengthening and supporting Downtown Detroit through its programs and initiatives. The DDP convenes business, philanthropic, and government partners to create a vibrant and resilient urban core for Detroit and the Region.
Schroeder, who has been with DDP since 2017 in a variety of roles with increasing responsibility will now lead all DDP marketing initiatives, including the organization’s visual brand, design, publications, reports and email marketing efforts. She will also support Johnson with organization-wide communications needs. Additionally, she will continue to lead all Downtown Detroit Business Improvement Zone (BIZ) marketing and communications strategy, which works in collaboration with DDP to create a clean, safe and welcoming Downtown.
Schroeder is a former multimedia producer with Crain’s Detroit Business and a former award winning television producer with WXYZ-TV in Southfield, Michigan and WLNS-TV in Lansing, Michigan.
Johnson most recently served as the marketing manager for the Detroit Regional Partnership, where she helped promote the 11-county Detroit Region to local, national and international audiences. Prior to her most previous role, she led all communications efforts for Michigan State University’s Science Gallery Detroit and UAW-Ford.
“The entire DDP team works hard to cultivate a welcoming Downtown Detroit for everyone. Our mission to deliver economic and social impact in Downtown Detroit must be represented through our authentic and engaging communication,” says DDP CEO Eric B. Larson. “I appreciate Anjana’s past contributions and am excited to have Talitha join us to combine their strengths as they lead our marketing and communications work. We are fortunate to have their passion and depth of experience to engage our diverse audiences and share the DDP story.”
For more information about the DDP, please visit downtowndetroit.org
For more information about the Downtown Business Improvement Zone, visit www.downtowndetroit.org/biz
About the Downtown Detroit Partnership
The Downtown Detroit Partnership (DDP) strengthens and supports Downtown Detroit through strategic initiatives and programs. DDP convenes business, philanthropic and government partners to create a vibrant and resilient urban core for Detroit and the surrounding community. DDP is responsible for programming, managing and operating several of Downtown Detroit’s parks and public spaces.