Getting Your Business Ready for a Thriving Spring & Summer in Downtown Detroit
By Cari Easterday and Elise Fields
With the arrival of spring, Downtown Detroit is gearing up for a surge in energy, visitors, and opportunities for small businesses. Preparing now can make all the difference in ensuring a successful and profitable season.
Key Areas to Focus On:
Data-Driven Business Decisions
Understanding seasonal visitor trends, sales patterns, and peak hours can help businesses adjust operations, inventory, and staffing to meet demand more efficiently. Find the most current data trends for Downtown Detroit in DDP’s Datascape.
Staffing & Training
As demand for your services increases, make sure you have enough staff to handle the workload. Begin hiring and training seasonal employees well in advance to ensure they are prepared for the busy season.
Leveraging Events
Major events like the Tigers Opening Day, Grand Prix, Movement, and other major conventions, festivals, and sporting events present opportunities to engage new customers. Tailoring promotions or experiences around these events can boost visibility and sales. 4 Ways Small Business Owners Can Capitalize on Big Events | Entrepreneur
Navigating Traffic & Logistics
Warmer weather means increased road construction projects and shifting traffic patterns. Planning for parking, deliveries, and communication to customers will ensure smoother operations. City of Detroit March 2025 Traffic and Road Closures
Prioritizing Safety & Support
A secure and welcoming business environment is key. Ensuring employees are aware of available resources and best practices can contribute to a secure and welcoming atmosphere. Learn more about DDP’s Downtown Safety initiatives.
Take Care of Yourself
A busy summer usually means a successful summer, but it can often come at the expense of your mental and physical well-being. Staying balanced during peak season can sometimes feel impossible, and entrepreneurial burnout is a serious risk.
With thoughtful preparation and strategic adjustments, businesses can make the most of the bustling months ahead. The DDP Small Business Team is here to provide resources and support—let’s work together to make this season a success!
Contact us by sending an email to [email protected].
