DDP’s 2022 Annual Report, New Logo and Tagline

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DDP: “Connecting People, Places, and Parks.”

DETROIT – The Downtown Detroit Partnership (DDP) today unveiled a new logo and tagline: Connecting People, Places, and Parks and released its 2022 Annual Report. In this special centennial report, DDP offers a detailed summary of the nonprofit organization’s key accomplishments from its 100th year in operation and shares its strategic framework for 2023 and beyond.

“Last year resulted in a strong recovery for the DDP and Downtown Detroit,” says Eric B. Larson, CEO, Downtown Detroit Partnership. “Downtown Detroit visitor numbers nearly exceeded pre-pandemic levels and real estate development project investments reached almost $3 billion. As we move into our second century serving the Downtown community, we have refreshed our logo to reflect our legacy and accomplishments over the last 12 months that have prepared us to meet the demand of future visitors and residents.” Larson says with major events such as the Chevrolet Detroit Grand Prix, 2024 NFL Draft and the 2027 Final Four taking place in the city, all eyes from across the country and around the world will be on Detroit and DDP will be ready.

In late summer 2022, DDP hosted more than 500 community members at its official Centennial Celebration Garden Party held at Campus Martius Park, recently voted #1 Public Square in USA Today’s 10Best Readers’ Choice 2023 Awards. The event celebrated DDP’s role as convener of public, private, philanthropic and community leaders; steward of Downtown Detroit’s parks and public spaces; and leader in launching and managing public-private partnerships and fiduciaries.

DDP’s Centennial Annual Report highlights are below. Click here to read the full report.

  • Sharing in the announcement of the Chevrolet Detroit Grand Prix’s return to the streets of Downtown and continuing to serve as the event’s fiduciary. The organization also was part of the team to orchestrate and submit the bid to bring the 2024 NFL Draft to Detroit.
  • Producing more than 2,000 programs throughout the six Downtown parks it maintains.
  • Launching the Business Improvement Zone (BIZ) safety outreach pilot program that provides on-the-ground support to unhoused persons and individuals experiencing mental health emergencies.
  • Securing a $13.74 million award from the Michigan Economic Growth Corporation for the Revitalization & Placemaking Program to fund world-class public space improvements in and around the Downtown.
  • Welcoming 4.2 million visitors to Campus Martius Park, Cadillac Square, Beacon Park, Capitol Park and Grand Circus Park.
  • Maintaining 22 acres of landscape throughout the BIZ, an area 15 times the size of Ford Field’s playing surface.
  • Constructing a progressive 2023 DEI action plan.
  • Expanding the Downtown BIZ Ambassador team, of which more than 90 percent are Detroit residents.
  • Assisting around 62,500 patrons in the Downtown through the BIZ Ambassador Team.


Connecting People, Places, and Parks

Moving forward, the DDP will continue its commitment to “Connecting People, Places, and Parks.” The new tagline puts into perspective the multiple roles DDP plays in the lives of Detroit residents, business community members and visitors, and the logo now visually acknowledges its 100-year legacy with the addition of “Est. 1922,” its first year of operation.

“We are involved in a tremendous number of new initiatives in Downtown Detroit,” says Larson. “We are helping build a community by connecting people, places, and parks to make a stronger city and region.”

 The logo can be seen and downloaded at  https://downtowndetroit.org/ddp-media-kit/.

For more information, visit DowntownDetroit.org.


About the Downtown Detroit Partnership 

The Downtown Detroit Partnership strengthens and supports Downtown Detroit through strategic initiatives and programs. The DDP convenes business, philanthropic and government partners to create a vibrant and resilient urban core for Detroit and the surrounding community. The DDP is responsible for programming, managing and operating Downtown Detroit’s award-winning parks and public spaces. For more information, visit DowntownDetroit.org.

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