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The Spirit Card

Supporting Detroit Businesses
  • The Spirit Card

The Holiday Season has officially kicked of in Detroit and the Downtown Detroit Partnership (DDP) and the Downtown Detroit Business Improvement Zone (BIZ) are thrilled to announce a special promotion for businesses who become an official Spirit Card merchant. Become a Spirit Card merchant between now and December 15, 2021 and you’ll receive a $100 SPIRIT CARD.

The Spirit Card is a digital community gift card for exclusive use at participating brick-and-mortar Detroit restaurants and retailers. There is no better way to support those that are Detroit-based than with the purchase of The Spirit Card. By buying this card you are making a meaningful investment in your favorite restaurants and retailers – and the card can be customized for recipients with a personal message and sent by email, text or printed copy.

If you’re a merchant and would like to be a part of The Spirit Card program, please apply to join by clicking the button below — scroll to the bottom of the page, input the required information and watch your email inboxes (and spam/junk folders) for an activation link from our technology partner, Yiftee. You’ll have to run a simple 10-cent charge (or whatever is your minimum) on this prepaid MasterCard. Even if the transaction is rejected, this will confirm your participation in the program and your consent to the Yiftee Merchant Agreement, which can be found here:

Please Note: Eligible merchants include small businesses – restaurants and retailers – that are operating in commercial buildings in the City of Detroit. Online and home-based businesses and contractors providing services primarily off-site are not eligible for participation. The DDP will determine merchant eligibility based on the stated criteria.  

Your business will only be listed on the site once you complete the “Activation Card” transaction, which will be shared with you via an email sent to the address you provided.

Every purchase counts! Click here to buy The Spirit Card. To learn more about the program, click here.

The Spirit Card offers an easy and fast way to directly support local businesses. Employers can make bulk purchases of The Spirit Card and distribute them to employees who are returning to their offices or give them as holiday gifts or include them as part of welcome packets for new and relocating employees. The digital gift cards are also available to the public for purchase online with electronic delivery (text or email) to everyone interested in supporting Detroit merchants like you.

If you have any questions regarding The Spirit Card, please send an email to


Frequently Asked Questions (FAQ)

Q: Can I use the same gift at multiple locations?
A: Yes, as long as there is a remaining balance, the card may be used at any participating location. See list of locations that accept the The Spirit Card.

Q: Will my gift card work anywhere?
A: The card can be used at any location that has signed up for the program. Additional businesses are being added every day!

Q: Can refunds be provided to my gift card?
A: Yes — just as refunds would be applied to your credit card, they can also be applied to your gift card.

Q: Where can I check my gift balance?
A: Check your gift balance here: Check Balance.

Q: What do I do if my gift card is declined?
A: If your card is declined, it could be because:

  1. The information is entered into the POS or terminal system incorrectly, try re-entering the information
  2. The value on the card is less than what is trying to be redeemed. Have an additional payment form ready in this instance.
  3. You are trying to redeem it at a non-participating business

Q: Will my payment automatically deduct from the card if I don’t have enough to cover my entire balance?
A: In the event that your purchase exceeds the amount in your balance, purchases will need to be split up separately with the card balance being paid first and then using a separate payment method.

Q: How is the digital gift card redeemed?
A: The card is keyed in manually into a business’ POS or terminal systems as a credit card. It cannot be swiped.

Q: Are physical cards an option?
A: There are no plastic cards available. The card is available electronically or if you choose you can print it in a piece of paper.

Q: Is there a cost associated with purchasing a gift card? How much does it cost to purchase a card?
A: The card purchaser pays an eDelivery fee to cover processing costs ($1.00 per card and 5.0% of the total value of the gift amount), unless this has been paid by a third party. The card recipient and merchant receive the full value for the card, providing maximum benefit to local businesses.

Q: What happens if my purchase amount exceeds the balance on my gift card?
A: In the event that your purchase exceeds the amount in your balance, you will need to have a separate form of payment to cover the difference of the purchase amount.

Q: Where can my gift card be used?
A: These gifts are intended to be used in store or over the phone with the listed participating merchants. They will not work with delivery services who cannot specify a participating merchant’s point of sale system (e.g. Grubhub, Doordash, Uber Eats, Postmates) because enabling those third parties would allow gifts to be redeemed outside your community. Online purchases will be declined if the purchase amount is greater than the current card balance; e-commerce engines don’t take multiple cards. Online purchases and chain or franchise locations where the merchants are not a part of your community may not be permitted by your community card organizers.

For additional questions or concerns regarding your gift card, email