Downtown Detroit Partnership Launches “25 Days of December” Holiday Campaign to Celebrate Small Businesses and Spark Downtown Cheer
- Monthlong celebration runs Nov. 29 through Dec. 23, encouraging visitors to shop, dine and discover the best of Downtown Detroit
- Festivities include the new Downtown Holiday Adventure Card and weekly Holiday Character Hunts with prizes and surprises
DETROIT – Holiday magic is spreading across downtown as the Downtown Detroit Partnership kicks off its inaugural “Downtown Detroit 25 Days of December” campaign, a monthlong celebration highlighting and supporting the more than 290 small businesses that define the Downtown’s vibrant retail and dining scene.
Launching Saturday, Nov. 29, on Small Business Saturday and running through Tuesday, Dec. 23, the campaign will create a unique holiday experience festive fun, prizes and local pride, making Downtown a must-visit holiday destination for residents and visitors alike.
DOWNTOWN HOLIDAY ADVENTURE CARD: SHOP, SCRATCH AND WIN
At the heart of the campaign is the new Downtown Holiday Adventure Card, a festive fun way to discover Downtown’s local restaurants and retailers, with a chance to win amazing Downtown Detroit prizes. Participating businesses across downtown will offer special promotions throughout the campaign to help spread the holiday spirit. The map and list of participating businesses can be found downtowndetroit.org/smallbusiness.
Participants can pick up a Downtown Holiday Adventure Card at The Rink at Campus Martius Park presented by Lexus, Cadillac Lodge or one of the 40 participating downtown businesses. Each purchase at a participating business earns shoppers a scratch-off sticker revealing an instant incentive or promotion. After seven purchases, cards can be submitted at the GW Home store on Woodward Avenue for a chance to win one of three prize packages, including local Detroit packages and a Grand Prize of a $5,000 shopping spree at GW Home. See official rules and guidelines at downtowndetroit.org/smallbusiness.
Winners will be announced Dec. 26 on the Downtown Detroit Partnership’s social media channels, and winners will be notified by phone and email.
“This campaign is about celebrating the people and places that make downtown Detroit special,” said Eric Larson, CEO of the Downtown Detroit Partnership. “By shopping small and exploring our city’s unique retail and dining options, residents and visitors alike are helping our local economy thrive this holiday season. We’re proud to work with our partners and small business owners to bring a new level of energy, creativity and connection to Downtown during the holidays.”
HOLIDAY CHARACTER HUNT & PHOTO CONTEST: FIND THE FUN
The 25 Days of December excitement continues each Saturday with the Holiday Character Hunt & Photo Contest, a Downtown social media character hunt featuring appearances from Buddy the Elf, Santa Mickey Mouse, Olaf and Jack Skellington.
Every Saturday, starting Nov. 29 through Dec. 20, a new character will appear somewhere Downtown. The Downtown Detroit Partnership will post clues on its social media channels, guiding participants to find the character, snap a festive photo and share it tagging @DowntownDet and using #DDP25Days for a chance to win a unique Detroit prize package. Each week brings new characters, clues and prizes, creating something new to discover every Saturday.
COMMUNITY PARTNERSHIPS AND LOCAL IMPACT
25 Days of December reflects Downtown Detroit Partnership’s mission to foster opportunities, connections and growth among small businesses while creating memorable, family-friendly experiences throughout the holiday season. The event is supported by strong community partners, Diversified Members Credit Union, Community Foundation of Southeast Michigan and GW Home.
“DMCU is proud to support initiatives that uplift small businesses and bring families together in the heart of Detroit. The 25 Days of December campaign celebrates everything that makes our city special, creativity, community and local entrepreneurship, and we’re honored to help spread that holiday spirit throughout Downtown,” said Sati Smith, CEO of Diversified Members Credit Union.
“As a Michigan-based company that has proudly served communities across our state for decades, we are delighted to help bring this festive new tradition to life in the heart of Detroit,” said Rachel Stewart, CEO of Gardner White. “The Downtown Holiday Adventure Card brings extra sparkle to the season by making it even more exciting and rewarding to shop local. We’re honored to help spread holiday cheer while supporting the small businesses that are the heart and soul of our city.”
A NEW HOLIDAY TRADITION IN THE HEART OF THE CITY
By combining community spirit with creative engagement, Downtown Detroit’s 25 Days of December transforms the city into a festive, family-friendly destination that celebrates shopping small, supporting local businesses and strengthening the Downtown community. For campaign details, participating businesses and prize information, visit DowntownDetroit.org/smallbusiness.
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About the Downtown Detroit Partnership
Since 1922, the Downtown Detroit Partnership (DDP) has worked to cultivate social and economic impact in Downtown Detroit. As a member-based nonprofit, the DDP convenes civic, corporate, community and philanthropic partners to create a vibrant and world-class urban core. As a leader in Downtown urban innovation, the organization also provides small business support and manages, programs and stewards 18 parks and public spaces throughout Downtown Detroit. Learn more at DowntownDetroit.org and engage on social media @DowntownDet.
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