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Downtown Lighting Expands to More Neighborhoods

  • Downtown Lighting Expands to More Neighborhoods

Downtown Lighting Expands to Other Neighborhoods

In partnership with the City of Detroit, the Downtown Detroit Partnership is bringing a part of the downtown lights to a variety of Detroit neighborhoods. The new “Detroit” sign will travel throughout the city to promote awareness and support of local businesses in commercial districts. In addition to benefiting small local businesses, this temporary public art installation offers an opportunity for Detroit neighborhoods to enjoy and experience a new lighting feature traditionally displayed in downtown. The new Detroit Sign provides connection with the city as a whole and each other as it moves to various neighborhood commercial corridors.

Expanding the popular Downtown lighting program, this sign was commissioned specifically to light up various Detroit neighborhoods. Funded in part by the DTE Foundation, the Detroit Sign was designed and fabricated locally.

The sign is currently at Detroit Soul on East 8 Mile Road. Be sure to snap a photo of yourself and the sign, post it to social media using #DowntownDetroit #DowntownDet #DetroitSign #DetroitAglow and tag us @DowntownDet.

Thank you to all of our partners at the City of Detroit, DTE Energy Foundation, Design Core Detroit, Studio Incognita and Metro Signs & Lighting who made this project possible.

The new Detroit Sign has made stops at the following locations so far:

  1. Livernois Avenue at Mike’s Market, in partnership with Live6 Alliance.
  2. Norma G’s in the Jefferson Chalmers neighborhood, in partnership with Jefferson East, Inc. (JEI).
  3. HM Style Lounge & Chill Room on Grand River Avenue in the North Rosedale Park neighborhood.

Sign Design

The new Detroit Sign was designed specifically for neighborhoods by Studio Incognita, a woman-owned and operated business in Ferndale, MI since 2015. As stated on Studio Incognito’s website, “We blend a deep understanding of psychology and culture with a bold design aesthetic to build distinctive brands that communicate with clarity and purpose. We specialize in working with small to medium-sized businesses, non-profits and organizations with a focus on the arts community, culture, and public-based projects. We would love to engage with new potential clients who are involved with sustainable practices, and the empowerment of women, LGBTQIA and BIPOC.”



North Rosedale Park Neighborhood

In partnership with the Grandmont Rosedale Development Corporation, the sign was installed next to the HM Style Lounge & Chill Room on Grand River Avenue during its grand opening week in the North Rosedale Park neighborhood.

Jefferson Chalmers Neighborhood

The sign also stopped at Norma G’s, in partnership with Jefferson East, Inc. (JEI) for a few weeks. Photos from its time in from of the popular restaurant are below. 



Avenue of Fashion

The first stop was in partnership with Live6 Alliance at Mike’s Market on Livernois Avenue. It was there from December 18, 2020 – February 12, 2021. Check out the photos below from the sign’s stint along the Avenue of Fashion!