The Downtown Detroit Partnership (DDP) is seeking proposals from qualified firms to develop and implement a Construction Mitigation Communications Plan that will minimize disruptions and maintain positive public engagement during the I-375 construction project. The complete RFP can be found here.
DDP is requesting a comprehensive communications, branding, and marketing strategy with a cohesive narrative across multiple platforms, ensuring clarity and consistency in conveying construction impacts to the Downtown Detroit communities, stakeholders and community partners. Both physical and digital assets will be utilized to provide clear information on Downtown Detroit’s accessibility, highlight businesses that will remain open, and ensure seamless access for commuters and visitors. These efforts aim to reach the widest possible audience, keeping the community informed and engaged throughout the construction process. Branding, storytelling, and communication will provide key opportunities to strengthen engagement with community partners, stakeholders and businesses impacted by the I-375 construction, utilizing diverse communication approaches ensuring broad community and stakeholder involvement.
Please contact Elise Fields ([email protected]) and Isaac Douglas
([email protected]) with any questions.