New Center is home to some of greater Detroit’s rare jewels including the Fisher Building, Fisher Theatre, WJR, Dittrich Furs, and restaurants and new businesses such as Cuisine, Pure Detroit and Biz-R Collection. Visually, the area is a mixed bag of past and present with new lofts popping up in old buildings and old homes sitting side by side with new townhomes.

New Center is world famous for one particular destination: Motown Historical Museum (aka Hitsville U.S.A.). Occupying two of the original houses owned by Motown Records, the museum is filled with rare photographs, gold records, costumes and other memorabilia. On your visit, take a second to pause and consider the immense talent that once filled the rooms where you now stand — it’s enough to give you goose bumps.